Podcasting 101

September 4, 2010

Today in my Communication Trends and Styles class, a group featured one of the fast thriving technologies, Podcasting.

What is Podcasting?

 Podcasting is an online audio content that is delivered via an RSS () feed. It combines the freedom of blogging with digital audio technology MP3s to create an almost endless supply of content. Podcasting also refers to any software and hardware that permits automatic downloading of audio files to an MP3 player for listening at the user’s convenience.

Podcasting is characterized as:

  • Downloadable
  • Episodic
  • Programme-driven
  • Convenient


How Podcasting Work

 How exactly does Podcasting work? Initially, podcasts are audio files that were recorded for instant playback. These are usually short for easier listening. Later on, podcasts evolved into videos incorporated into blogs.

Usually, podcasts available for downloading are:

  • Radio programs
  • Tutorials (do it your own, how to do, etc)
  • Program reviews (a brief summary of each episode of Glee Season 1, etc)
  • And a whole lot more J


Do you need an iPod or an iPad to play podcasts? No. For as long as you have an audio player, an MP3 or MP4 player, you can enjoy using podcasts.

How to Make a Podcast

 Here are 12 steps to make a podcast:

  1. Get inspired and make it your own.
  2. Keep a schedule.
  3. Get equipment.
  4. Record and tag.
  5. Save and edit.
  6. Make an intro.
  7. Create your RSS podcast feed.
  8. Put your RSS podcast feed on the Internet.
  9. Go to a site that allows you to upload a file to make it a podcast (e.g., OurMedia.org) and sign up there.
  10. 10.  Publish it.
  11. 11.  Get subscribers and regular listeners.
  12. 12.  List in Directories.


When to Use and When Not to Use a Podcast

 Let me share with you my thoughts on when to use a podcast:

  1. Use a podcast when you missed an episode of your favourite radio program.
  2. Use a podcast when you need an immediate step-by-step guide in making something.
  3. Use a podcast when want to learn more about a trending topic (a celebrity, a gadget, or what have you).
  4. Use and/or create a podcast when you want to promote a product.


Now, let me share with you my thoughts on when not to use a podcast:

  1. Do not use a podcast when you want to watch or listen to a very lengthy video.
  2. Well, number one’s the only instance I can think of. Hehe!


Watch out for my group’s podcast project on October 2, 2010. 🙂


4 Comments (+add yours?)

  1. villongco
    Sep 30, 2010 @ 01:30:40

    this’ll be useful since we’ll be doing our podcasting project later… hahaha… when podcasting was discussed in class, i had a migraine and wasn’t able to listen. 😦

    what interests me most about this post is how it is seemingly like a real radio or tv show in what you said that to ensure the success of a podcast, a schedule should be followed etc. though i am not a podcasting person, i may look into your links. 🙂


  2. mavcastillo
    Sep 30, 2010 @ 13:23:45

    Hello Orcom diva!(a.k.a.Pam:) )I agree that podcasts are not meant to be lengthy, if one needs a lengthy recording of a book for example, it’s no longer a podcast but an audio book. The very nature of a podcast is that it is very short, but it should be done in such a way that the ideas it will present will stick to the audience’s minds even after the podcast ends, and there lies the challenge. I’ll be looking forward to your group’s podcast project!:)


  3. Marj Casal
    Oct 01, 2010 @ 18:14:34

    We just interviewed the Father of Philippine Podcasting, Pocholo Gonzales today, uhuh! (or yesterday since it’s 2:12 am already on the clock?) and we asked him about how a podcast can be a video and he told us that there’s a big difference between a videocast and a podcast. A podcast, according to him, must contain only an audio but once you put video in it, it’s called a videocast. We got confused though. Anyway, I see some downloadable videocasts on iTunes that are categorized under podcasts. So maybe, it depends. 🙂


  4. thefeistyfeline
    Oct 02, 2010 @ 11:58:47

    I remember how podcasts became really helpful to me when I had to read a series of reflections but my eyes were too sore. I just listened to the audio version of the series and I was not only able to get the whole gist of the short article but actually listening to the message allowed me to observe at it in deep thought.

    I knew they were audio recordings but I didn’t regard them podcasts at the time. I have had a vague idea of podcasts and podcasting up until the workshop in our class.

    My understanding of it got even clearer when we were tasked to do our own podcast project. (Andi and Jessica of Magic 89.9 are just great.)

    Just like in any other message, incorporating a meaningful value to the content of your podcast would always remain vital.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: