June 26, 2010

Last night, when it rained cats and dogs, when Taft Avenue slowly turned into a river, I watched one of my favorite local bands on stage at UP Science Hall. It was Sandwich. From my meeting at DLSU (ehem! Yes, I had a meeting with several communication students from the different colleges and universities in Metro Manila.), I braved the heavy rains to go to Sandwich’s gig at UP Manila. As always, they never fail to wow the audience with their great performance. Me and my friends were jumping and singing as they play. But a particular song kept playing on my mind until today.

Yes, you heard it right. The song is Betamax. Listen again to the lines of the chorus. It says:

Wala pa ‘nung Myx, wala ‘nung MTV. Wala pa ‘nung Internet, wala pa ‘nung iPod o MP3. Wala pa ‘nung cable, wala pa ‘nung cellphone. Wala pa ‘nung CD o DVD. Meron lang Betamax.


You might think that those were just lines from a hit song, but looking at it closely, you will see that it’s as if the composer is telling a story. This story might be about the evolution of things:

  1. how our movie viewing evolved from Betamax to VHS to VCD to DVD and now we have the Blu Ray disc
  2. how our soundtripping evolved from “plaka” to cassette tapes to CD to MP3 to music videos and now we have the latest version of iPod
  3. how our researching evolved from books to journals and now to the use of ebooks


Before we can only get the latest news from the broadsheets and from the television news programs. But now, with just one click, the Internet gives you all the news you need. Before, we could only talk to our loved ones through snail mail, but as time goes on, we now have the telephone, the cellphone, and the numerous chatting applications in the Internet.

Truly, the Internet is a powerful tool that we created. It has changed a lot of the conventions we had, especially that of communication. The Internet is considered as the new social media where people connect to the world, where conversations thrive openly, where communities are formed, and where all sorts of information are co-created by people themselves. It is now our new way of living, an extension of our lives, a basic human need.

Though the new social media (Internet) seems to be the blood that runs through our veins, let us not forget that there are people around us who can serve as our blood. Years ago, we were able to live without the Internet. Nowadays, we can also live without the Internet. But if you don’t agree with that, let us just put it this way: we should strike a balance between how we use social media and how social media uses us. Let social media serve as a supplement to our everyday activities.

Yes my friends, things evolve, things change. As they say, the only constant thing in this world is change. It’s inevitable. It happens gradually over time. It is ongoing. As it happens, let us learn how to adapt to those changes without sacrificing our individuality, our relationships, and more importantly, our life.

Ipagpatuloy and daloy ng alon. Ipagpatuloy. PADAYON!


Check out of more Sandwich and their music. See them on Facebook, click here.


9 Comments (+add yours?)

  1. Zid
    Jun 26, 2010 @ 13:34:05

    Change is something we have to embrace rather than close ourselves off from. That being said, it is our duty as members of Generation Y/Z (as well as communicologists) to make sue that generations X and older learn to appreciate the various innovations being made in the realm of communication and media. Also, I do agree with you in simply rolling with the punches with regard to the different changes happening in the world right now.


  2. Rhea Lorenzo
    Jun 26, 2010 @ 14:52:45

    I think you must know by now that I am one of those people who are not much into gadgets and technical stuff. But apparently, even if my personality is more into what’s traditional, I cannot escape the changes that are happening around me. I may not necessarily be addicted to the Portable Play Station (PSP), but in some way, I have learned to use it because my sisters would make me play with it. It’s one of the ways in which we could bond. What I’m trying to say here is that no matter how much we avoid and/or deny it, at one point or another, we have no choice but to accept that everything around us is changing and becoming more and more modernized.


  3. Yvonne Bernabe
    Jun 27, 2010 @ 06:06:26

    What I think is that the composer wants to emphasize the benefit of the change that technology has brought to our lives. It helped us to do things in the shortest possible time making us realize its value. Now, it is easy to build social networks, enabling us to share and distribute information openly, create relationships, connect to the world and discover a new realm of possibilities. Evolution– the development that happens through time which people struggle to accept for survival. Accepting these changes are within our freewill, whether to make technology part of your basic needs or not. In my opinion, I think that it is still not a need because is not essential to our lives, it may be hard to live without it but we can still survive.


  4. barrycade
    Jun 28, 2010 @ 07:13:54

    indeed, we don’t have to be addicted to social media to appreciate its benefits and be warned of its dangers when mishandled. we just have to be critically open to it. what do you think are other implications of these changes to your OrCom practice, pam?


  5. kitsatwork
    Jun 30, 2010 @ 10:14:58

    I don’t believe it’s a question of whether we CAN or CAN’T live without the internet because we definitely CAN live without these technologies. I think it’s a question of whether we CHOOSE TO or NOT CHOOSE to live without them. 🙂 It’s a lifestyle choice, I think. O:)

    PS. You know I love this post!!!


  6. heartsandsky
    Jul 02, 2010 @ 02:57:44

    “Yes my friends, things evolve, things change. As they say, the only constant thing in this world is change. It’s inevitable. It happens gradually over time. It is ongoing. As it happens, let us learn how to adapt to those changes without sacrificing our individuality, our relationships, and more importantly, our life.”

    Yes, nothing’s insusceptible to change. Even our relationships with other people change, because people themselves change. So why not bring along our relationships with the change? We can use cellphones, SNS’s, PSP’s (as what Rhea shared in her comment) and all the other techie stuff to take our relationships to the next level. 😀


  7. sarahforward
    Jul 02, 2010 @ 10:34:46

    Social media as a supplement to our everyday activities. Yes, like vitamins. Vitamins are there to help us maintain a healthy body aside from the food we eat but it does not necessarily make up for most of the nutrients we get. Just like social media–it’s there to help us build good connections with people not just from our school but from others too (DLSU meetings, hello) Social media should not be a deciding factor on what kind of life we want to live. Most people our age should already have that level of maturity 🙂

    Kits, I know why you like this post. Hahaha 🙂


  8. KC
    Sep 24, 2010 @ 04:08:23

    Pam! I was with you in this Sandwich concert! Personally, “Betamax” is one of my favorite Sandwich hits, because as a music fan, I can relate to it. I used to collect songhits (haha!) especially when Westlife is on it. 🙂 I remembered having a playskool kiddie cassette player, to a more decent cassette (but still cassette) player, to a bulky CD player, to an iPod. This only implies that as technology evolves, people change as well. As future practitioners, we have to be aware of what our consumers prefer and adapt to it: we can’t be stuck in the cassette era when everyone else is using an iPod. 🙂


  9. juolpindo
    Sep 30, 2010 @ 16:18:24

    Hi pam! Change is indeed an inevitable part of our lives. Whether it is our environment that changes, or the people around us, one thing is for sure, a single change serves as a catalyst for other aspects to change and that change also serves as a catalyst for others to change. You see, it is really cyclical. This implies that we should always update ourselves with the latest communication trends and styles. We should never leave our knowledge obsolete and stuck with , just like kc has said, the “cassette era when everyone else is using and ipod.”


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